10k.Caash creating "The Woah", Evades Say Cheese Interview, industry being weird, signing to Def Jam

The crew opens up talking about 10k.Caash and how he created "The Woah" — one of the biggest dance crazes to hit the internet and change hip-hop culture. They break down the creative process behind the viral moment and what it meant for his career trajectory. From there, the guys discuss how Caash managed to dodge a Say Cheese interview when the platform was at its peak, and what that move says about navigating industry politics and staying independent-minded. The podcast then pivots into some real talk about how weird the music industry has become lately — shady deals, fake relationships between artists and labels, and the games people play behind closed doors. They wrap it up discussing what it really means when an artist signs to Def Jam in 2024, whether that's still a power move or just another corporate machine trying to capitalize on your buzz. It's a raw conversation about staying authentic while the industry tries to box you in.