Sunni Tha Rapper EXPOSE Truth About 360 Deal w/Matthew Knowles "He Had A DARK CLOUD Around Him!"

The crew opens up with Sunni Tha Rapper pulling up to chop it up about her journey in the music industry and how she first got connected to Matthew Knowles (0:00) before getting into her early grind as an artist and what the Houston music scene looked like coming up (4:30). Sunni breaks down exactly how the 360 deal with Knowles was presented to her and what she was promised versus what actually happened (12:00), then she gets real about the red flags she noticed early on and why she says there was a dark cloud around him the whole time (20:45). The conversation shifts into how 360 deals are designed to trap independent artists and why so many young rappers still fall for them (30:15). Sunni also speaks on what it was like dealing with the Knowles name and whether Beyoncé's brand helped or hurt the situation (38:00), before diving into the financial breakdown of what she actually received from the deal versus what was taken (45:30). She then talks about the emotional and mental toll the experience had on her career and confidence (53:00), and the crew discusses the broader issue of music industry predators targeting female artists specifically (1:01:00). Sunni shares how she rebuilt after walking away from the deal (1:10:30), gives advice to independent artists on what to look for before signing anything (1:18:00), and closes out with what she has coming next musically and why she's stronger now than ever (1:25:00).